“Patrick does quick and impactful work. I’ve hired him multiple times, recommended him to friends, and would do so again!”
— Dale, CEO + executive coach

Marketing and Technical Copy

  • Brochures

  • Web

  • Radio/Video Scripts

  • Catalogues

  • Manuals

  • Direct Mail

Everyone wants their purchases to pay out penny for penny, and a few carefully chosen words can offer the authority your consumers can trust.

Though most people might not identify as voracious readers, they encounter and process thousands of words of marketing copy every day — whether by shopping in stores or online, scrolling through social media, or even glancing out the window at a passing bus. As a copy writer, my role is to translate the technical and lifestyle advantages of your products or services in a way that customers not only understand but desire. By negotiating vocabulary, syntax, and tone, my goal is to steer your customers' imagination toward a purchase, subscription, or goal they can be proud of.

 

Why Can’t I Just Use A.I.?

As a human being who writes for money, I’m of course a bit biased against anyone asking a computer to write for them. However — bias aside — there are many advantages to putting your copy in human hands rather than an algorithm. Here are two of the most important:

  • What you want is what you get. Computer-generated copy lacks the most fundamental aspect of providing what you ask for, which is what you want and why you want it. Over and over, “A.I.” has often spat out the opposite of what users have asked, including incorrect answers to the most basic math problems. Tech companies market this as “hallucination” rather than the more obvious description: incompetent and unreliable.

  • Hiring a person protects the environment. Now that most companies have an interior mandate to reduce carbon emissions and waste, opting for computer-generated copy, images, or video is fundamentally at odds with being a “green” workplace. The sheer amount of carbon generated by LLMs, as well as the water required to cool them, immediately cancels out decades of work spent shrinking your company’s carbon footprint. Openly avoiding “A.I.” can turn your renewed commitment to the environment into a marketable asset.